ESP International Cookies Notice

Last updated: June 6, 2021

We use online identification technologies such as cookies, web beacons, and pixels on our website, and obtain appropriate consent to use such technologies. “Cookies” are small text files placed on your hard drive when you visit a website or otherwise interact with an online service. The cookies we use store information which is sent back to our servers or those of third parties. As described in more detail below, we use these technologies:

  • To recognize new or past customers.
  • To improve our website and to better understand visitor use of our platforms and Website.
  • To serve you with interest-based or targeted advertising.
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.

Some cookies are required for certain uses of the Website.

We use functional cookies and cookies from third parties for analysis and marketing purposes. Functional cookies enable certain parts of the website to work properly and your user preferences to remain known. Analysis cookies, among other things, collect information on how visitors use our Website, the content and products that users view most frequently, and the effectiveness of our third-party advertising. Advertising cookies assist in delivering ads to relevant audiences and having our ads appear at the top of search results. Cookies are either “session” cookies which are deleted when you end your browser session, or “persistent,” which remain until their deletion by you (discussed below) or the party who served the cookie. See the Cookie Disclosure table below for full details on the cookies we use.

You may be able to set your browser settings to use our Website without cookie functionality. Please note that if you block cookies, some website functions may be unavailable, and we will not be able to present personally tailored content and advertisements to you.

We may link the information collected by cookies with other information we obtain from you pursuant to our Privacy Notice and use the combined information as set forth therein. Similarly, the third parties who serve cookies on our Website may link your name or email address to other information they collect, which may include past purchases made offline or online, or your online usage information. If you are located in the European Union, please review our EU Privacy Notice for further information regarding your rights as an EU data subject, including the right to inspect and correct, or delete, personal data we maintain about you.

Cookies Disclosure

Provider Name (of cookie) Purpose Type Duration
ESP allowcookies Use to acknowledgment Persistent 14 days
Google Analytics _ga Used to distinguish users Persistent 2 years
Google Analytics _ga_[container-id] Used to persist session state. Persistent 2 years
Google Analytics _gat Used to throttle request rate Session 1 minute
Google Analytics _gali Enhanced Link Attribution Session 30 seconds
Google Analytics _gid Used to distinguish users Persistent 24 hours
Google Analytics _dc_gtm_[property-id] Used to throttle request rate Session 1 minute
Google Analytics _gac_[property-id] Contains campaign related information Persistent 90 days
Google Analytics _gac_gb_[container-id] Contains campaign related information Persistent 90 days
Google Ads gwcc Call conversions on mobile devices Persistent 3 months
CallRail calltrk_session_id Stores a unique identifier for a user browser session so it can be associated with a phone call if one occurs. Persistent 1 year
CallRail calltrk_referrer Stores the referring URL so visitor source can be accurately attributed when displaying a tracking phone number. Persistent 1 year
CallRail calltrk_landing Stores a unique identifier used to track form submissions when form tracking is enabled. Persistent 1 year
Loop Analytics _trackatronId On-site traffic analytics, conversion tracking Persistent 24 months
Google Conversion Linker _gcl_au conversion tracking Persistent 90 days
Google Conversion Linker _gcl_aw conversion tracking Persistent 90 days
Google Conversion Linker _gcl_dc conversion tracking Persistent 90 days
Bing _uetmsclkid This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking. Persistent 90 days
Bing _uetsid This contains the session ID for a unique session on the site. Session 30 minutes of idleness
Bing _uetvid UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. Persistent 16 days
Hotjar _hjid This cookie is set when the customer first lands on a page with the Hotjar script. Used to ensure that behavior in subsequent visits to the same site will be attributed to the same user ID. Persistent 1 year
Hotjar _hjIncludedInSample This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. Persistent 1 year

Google Tag Manager

Google Tag Manager does not set any cookies for visitors of the website. Cookies are only utilized by administrators in "Preview" mode.